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DataWeb/SIM2K®
WebMarket
Do you see your company in this
predicament?
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 | You've sent out 18,000 targeted mailers in the
past 12 months, which always generated 1 - 2%
response. This year's response - ZERO |
| Your general prospecting mailers for new
clients, which usually generate 2 - 4% response,
this year have produced - ZERO |
| Your trade magazine ads, either with a reader
service number or your company contact
information, have produced - ZERO |
| Your ads for informational seminars, generally
producing 10 - 15 attendees, has produced ZERO
replies |
| You send follow-up mailings to people who
visited your booth after a trade show, and their
response is - ZERO. |
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Times have changed for businesses and how potential and
current customers interact with them. The major
influence for this change? The Internet.
Why has the Internet impacted your "old
standby" means of customer communications?
- Customers control the timing of their access to your
information.
- They have discovered that they can probably get more
information, more quickly, without the sales pitch if
they look you up on-line themselves.
- They can glean valuable information about your
company and its offerings from their impressions of
site and how it is designed and functions.
- Lack of a website tells them some very specific
things about your company.
- The potential customer can remain anonymous (while
gathering information) until they choose to contact
you, controlling the timing of the "sales
call>"
This means:
- Their visit to your website (if you have one and
promote it in your marketing) is their first
impression of how you behave / how you work beyond the
"hype" of traditional marketing.
- You have a tremendous opportunity to make a
positive, productive impression (or not.)
- You can respond to "information requests"
24 hours a day, 7 days a week through your website.
- If you don't provide this mechanism, you have lost
the ability to "make the sale" on a prospect
who needs to understand the product or service or who
would respond to a sales call but is resistant to
receiving one.
How does SIM2K address this? With SIM2K
WebMarket
 "Making
your company more comfortable and productive with today's
technology" © |
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